SEO STRATEGY THAT WORKS.
SEO is not about keywords. I work with understanding intent and delivering with precision.
I work independently: no account managers, no handoffs, no diluted strategy.
Understanding user intent.
Most SEO fails because it chases volume instead of meaning. I map what your customers actually type, what they're really asking, and what would make them click — then build content and architecture around that. Rankings follow naturally when you stop optimising for algorithms and start optimising for people.
Services
SEO
Growth strategy & audit
Every engagement starts with a proper audit — crawl budget, site architecture, competitor gaps, and untapped keyword opportunities. From there I build a compounding strategy that scales, not a checklist that collects dust.
Technical & on-page SEO
Core Web Vitals, crawlability, schema markup, internal linking, metadata — I handle the technical layer so your content actually gets indexed and ranked. Clean foundations, measurable impact.
E-commerce SEO
Category pages, product listings, faceted navigation, duplicate content — e-commerce SEO has its own complexity. I've scaled organic traffic for 20+ international markets and know where the leverage is.
RANK HIGHER.
CONVERT BETTER.
GROW FASTER.
Delivering with precision.
Hard numbers from real campaigns. Every result below started with a clear brief, a precise strategy, and relentless execution — no shortcuts, no inflated metrics, no vanity rankings.
+250% YoY increase
in non-branded traffic
Comprehensive SEO strategy focused on category pages and long-tail keywords. Rebuilt internal linking architecture and implemented structured data across 2,000+ product pages.
#1
Position for "Lingerie"
+40%
YoY growth in organic traffic
2,000+
Product pages optimised
3×
Increase in ranking keywords
+180% increase
in organic sessions
Full e-commerce SEO overhaul across 14 European markets. Built content clusters around seasonal collections and implemented hreflang architecture for international visibility.
#3
Position for "Swimwear"
+65%
YoY organic traffic growth
14
Markets optimised
+55%
Increase in conversions from SEO
+120% growth
in keyword rankings
Premium cashmere brand entering competitive fashion search landscape. Focused on EEAT signals, editorial content strategy, and authority backlink acquisition.
Top 3
For "Cashmere knitwear"
+90%
Organic visibility increase
2×
Organic leads generated
−35%
Bounce rate reduction
Zero to 80,000+
monthly organic users
Built SEO from scratch for a Polish sports betting content platform. Created a topical authority map, published 200+ optimised articles, and established backlink partnerships.
80k
Monthly organic users
200+
Optimised articles published
#1
For 40+ target keywords
12mo
To reach domain authority 40
That's how I work with clients.
How I work
Discovery & Audit
I begin by understanding the full picture — your current rankings, technical health, competitor landscape, and business goals. No templates, no assumptions. Every strategy starts with real data and honest assessment.
Strategy & Roadmap
With the audit complete, I build a prioritised action plan — quick wins first, long-term foundations second. You always know what's being done, why it matters, and what to expect in terms of results and timeline.
Implementation
I execute the strategy with precision — technical fixes, content optimisation, internal linking, structured data, and authority building. I work directly with your team or independently, adapting to how you operate.
Monitoring & Growth
SEO is not a one-time job. I monitor performance, adapt to algorithm changes, and continuously improve based on what the data tells us. Growth is iterative — and I stay in it for the long run with you.
And that's what clients say
"Working with Maciek has been a game changer for our business. His expertise in optimizing our website has significantly improved our online visibility. We've seen a remarkable increase in traffic and engagement, and I couldn't be happier with the results!"
"Maciej delivered beyond expectations. Our organic traffic doubled in just 6 months and we started ranking for keywords we never thought possible. His strategic approach and attention to detail set him apart from any SEO specialist I've worked with before."
Working with passion.
SEO is not about keywords. I work with understanding intent and delivering with precision. SEO is not about keywords. I work with understanding intent and delivering with precision. I work with understanding intent and delivering with precision.
Company story
Vision
A web where the best product actually wins — not just the one with the biggest ad budget. I believe organic search should reward relevance, expertise, and genuine value. My goal is to put brands that deserve to be found exactly where their customers are looking.
Search as a growth channel
Most brands treat SEO as a box to tick — a technical checklist handed off to an agency and forgotten. I treat it as a compounding asset. Every piece of content optimised, every technical issue resolved, every link earned — it all stacks. Six months in, you're not just ranking for one keyword. You own a topic cluster your competitors are still trying to figure out.
About me
Maciej Kowalczyk
4+ years experience
I started in SEO when most people were still relying on keyword stuffing. Over four years I've worked across e-commerce, content, and technical SEO — building strategies that compound over time, not just chase quick wins.
Top 5 rankings
Results I'm proud of don't come from hacks — they come from understanding search intent, fixing what's broken, and creating content that actually earns its position. Clients like Intimissimi and Calzedonia hit page one in competitive international markets.
Optimizing for big brands
Working across 20+ international markets for brands like Calzedonia Group taught me one thing: scale only works when the foundations are solid. I bring that enterprise-grade rigour to every client, regardless of size.
4+
Years of SEO experience
20+
International markets optimised
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Direct access
No account managers, no handoffs. You work directly with me from the first call to the final report. Every decision goes through a single strategist who knows your site inside out.
Discovery first
I don't sell retainers to fill a quota. Every engagement starts with a proper discovery — your goals, your competition, your technical debt — and builds from there.
Full transparency
Transparency is non-negotiable. You get plain-language reporting, honest timelines, and a clear explanation of why I'm prioritising what I'm prioritising — no jargon, no smoke and mirrors.
Budget respect
I treat your budget like my own. Effort goes to what moves the needle, not what fills a slide deck. If something isn't working, I'll tell you — and we'll pivot fast.
FAQ
Answers to the most common questions about working with me — from how SEO actually works to what you can expect when we collaborate.
An SEO audit covers a full technical analysis of your site — crawlability, indexation, Core Web Vitals, site structure, internal linking, and on-page optimisation. I also review your backlink profile, keyword rankings, and competitor positioning. You receive a prioritised action plan, not just a list of issues.
Most clients see early signals — improved crawl coverage, better indexation, quick-win keyword movements — within the first 4–6 weeks. Meaningful ranking and traffic growth typically emerges in 3–6 months. Competitive niches or larger sites may require more time. I set honest expectations from day one, not inflated promises.
Yes — e-commerce SEO is a core speciality. I have hands-on experience optimising large-scale product catalogues (Intimissimi, Calzedonia, Falconeri) across multiple European markets. I handle everything from PLP/PDP structure and faceted navigation to hreflang architecture and seasonal content strategies.
AEO is the practice of optimising your content to appear in AI-generated answers — think ChatGPT, Perplexity, Google AI Overviews, and similar surfaces. It involves building topical authority, structuring content around clear questions and answers, and making your brand a citable source for AI systems. It's the next evolution of search visibility.
Success is measured in business outcomes, not vanity metrics. I track organic traffic growth, keyword ranking improvements, conversion rates from organic channels, and revenue attribution where possible. Every engagement includes regular reporting with plain-language commentary — no dashboards full of numbers without context.
Absolutely. I'm used to working as an embedded SEO specialist alongside in-house developers, designers, and content teams. I communicate technical requirements clearly, create detailed implementation briefs, and review changes after deployment. I adapt to your workflow — whether that's Jira, Notion, Slack, or a weekly call.
Yes. I offer SEO-driven content creation including blog articles, category page copy, product descriptions, FAQ sections, and long-form pillar content. All content is built around keyword intent, internal linking strategy, and EEAT signals. I can also work with your existing writers as a strategist and editor.
My deepest experience is in international fashion e-commerce, but I've successfully delivered SEO results in sports media, SaaS, and local services. The fundamentals — understanding search intent, technical precision, and content authority — apply across every vertical. I'll always tell you upfront if a niche is outside my core expertise.
When you work with me, you work directly with the person doing the work — no account managers, no junior handoffs. I have four years of specialist experience and I stay up to date with algorithm changes personally. That means faster decisions, clearer communication, and a strategy that's actually tailored to your business, not a template.
Monthly reports cover organic traffic trends, keyword ranking changes, technical health updates, completed tasks, and planned next steps. I write a short executive summary so you understand what happened and why — not just raw data. Reports are delivered as a PDF or live dashboard, depending on your preference.
Contact me
Ready to grow? Book a call or fill out the form — I'll get back to you within 24 hours.
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Maciej Kowalczyk
30-Minute Strategy Call
A focused 30-minute session to understand your SEO situation, goals, and whether we're a good fit. No pitch, no pressure.
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Maciej Kowalczyk
30-Minute Strategy Call
A focused 30-minute session to understand your SEO situation, goals, and whether we're a good fit. No pitch, no pressure.
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